Bhathiya Barukanda
YouTube is working on new tools that would give creators on its platform more control over AI-generated content that has been created in their likeness. The company said that it is developing new technology that can be used by YouTubers to automatically detect and manage AI-generated vocals simulating their voices.
“We’re refining this technology with our partners, with a pilot program planned for early next year,” YouTube said in a blog post on September 5. The synthetic singing ID tool will be a part of Content ID, a YouTube tool launched in 2007 that is used by artists and creators to claim copyright and licence their work for reuse.
YouTube also announced that it is working on a second new tool to let actors, musicians, athletes, and other creators detect and manage AI-generated content showing their faces on YouTube.
In recent months, social media platforms like YouTube have drawn up new policies in order to address certain types of AI-generated content such as deepfakes of minors and AI voice clones of musicians. However, these platforms are simultaneously rolling out AI-driven content creation tools such as the Dream Screen for YouTube Shorts. These developments come in the backdrop of growing tensions between tech companies and intellectual property (IP) holders over the alleged use of copyrighted material to train generative AI tools.
YouTube has said that it uses content uploaded by creators to improve its recommendation systems and develop new generative AI features like auto dubbing.
“To support creators in navigating our policies, we’ve incorporated safeguards into our AI tools, which aim to prevent their potential misuse. This means we may block prompts that violate our policies or touch on sensitive topics,” the company said.
On YouTube content scraped by other companies, the Alphabet-owned platform said that “accessing creator content in unauthorised ways violates our Terms of Service and undermines the value we provide back to creators in exchange for their work.”
“We’ll continue to employ measures to ensure that third parties respect these terms, including ongoing investments in the systems that detect and prevent unauthorised access, up to and including blocking access from those who scrape,” it added.
Source: indianexpress.com
